NY Times Magazine profiles Glenn Beck

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The following is a post from StopBeck.com, reprinted here in its entirety with permission of the author.

NYT: 296 Advertisers Exclude Their Commercials From Glenn Beck’s Show Posted: 29 Sep 2010 07:31 AM PDT The New York Times Magazine has a big profile out on Glenn Beck. Buried deep within the report was this gem (emphasis added): While Beck’s personal ventures and exposure have soared this year, his television ratings have declined sharply — perhaps another factor in the network’s impatience. His show now averages two million viewers, down from a high of 2.8 million in 2009, according to the Nielsen Ratings. And as of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck’s show (up from 26 in August 2009). This report is consistent with my internal numbers and private list.  The discrepancy between my public list, which lists 136 advertisers, and the New York Times’ report is the result of two issues: Some advertisers drop Glenn Beck, but refuse to acknowledge it publicly. Some advertisers pre-empt being the target of the advertiser boycott by simply excluding Glenn Beck from their ad agreements prior to airing their ads. The NYT report also contained one other nugget: Fox also has a difficult time selling ads on “The O’Reilly Factor” and “Fox and Friends” when Beck appears on those shows as a guest. For those unaware, the StopBeck effort has been targeting companies whose ads appear on Fox & Friends or The O’Reilly Factor when Glenn Beck is present.  It’s reassuring to hear that our efforts are having an effect there as well. Stopped in the UK Unfortunately, the NYT report did leave out the fact that the broadcast of Glenn Beck’s show in the UK has run with zero commercials for nearly 8 months.  But, I’ll leave you with this parting observation from the report: Beck’s show is known in the TV sales world as “empty calories,” meaning he draws great ratings but is toxic for ad sales. If nothing else, I sensed that people around Fox News have grown weary after months of “It’s all about Glenn.” Great work all! See, your tweets and emails do matter. Onward we go… Before more people start swallowing Beck's propaganda,  get involved Post a comment All non-spam comments approved Free speech is practiced here ------------------------------------------------------ Please get involved for 10 minutes Share this URL with your friends http://sharethisurlaboutglennbeck.com Go to StopBeck.com and help there Thank you